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Our Role: Winning the Ground Game

 

Fair Share Action combines strategic communications and grassroots action to influence the ballot box. Door by door, vote by vote, Fair Share Action is building an economy and a democracy that work for all of us.

Fair Share Action has played a vital role in independent progressive field efforts by ramping up one of the most sophisticated door-to-door electoral field operations in the last four election cycles.

Since 2008, the Fair Share network of organizations has run campaign offices in twelve states – from Colorado to Florida to New Hampshire – training organizers to knock on over 3.4 million doors and have face to face conversations with voters encouraging them to get out to the polls for candidates that believe in a fair economy.

To ensure our message reaches the maximum amount of target voters and penetrates the busy lives of people we do reach at their doorsteps, we often layer targeted mail, television and online communications on top of our targeted door program.

Case Study: Fair Share Action’s 2014 Colorado Ground Game in Action

In 2014, Fair Share Action ran the largest independent field operation in Colorado – knocking on nearly 1 million doors from August to Election Day and sending out over 2,000 canvass shifts in the last four days. Our efforts helped turn out the voters needed to re-elect Gov. John Hickenlooper; and increased turnout in critical state legislative races needed to keep a Democratic majority in the State House. We focused our field efforts in 11 out of Colorado’s 14 most populous counties. Defying the national trend, in these counties, turnout among eligible Colorado voters increased by 4% in 2014 as compared to turnout of eligible 2010 voters (the last competitive Senate election in Colorado outside of a presidential year).

2014 Victories: The following candidates endorsed by Fair Share Action won their races:
 

•              John Hickenlooper, Governor, Colorado•              Scott Peters, U.S. House, CA-52
•              John Kitzhaber, Governor, Oregon•              Ami Bera, U.S. House, CA-7
•              Tom Wolf, Governor, Pennsylvania•              Jerry McNerny, U.S. House, CA-9
•              Dick Durbin, U.S. Senate, Illinois •              Diana DeGette, U.S. House, CO-1
•              Gary Peters, U.S. Senate, Michigan•              Jared Polis, U.S. House, CO-2
•              Jeanne Shaheen, U.S. Senate, New Hampshire•              Ed Perlmutter, U.S. House, CO-7
•              Jeff Merkley, U.S. Senate, Oregon•              Gwen Graham, U.S. House, FL-2
•              Mark Warner, U.S. Senate, Virginia•              Patrick Murphy, U.S. House, FL-18
•              Ann Kirkpatrick, U.S. House, AZ-1 •              Dave Loebsack, U.S. House, IA-2
•              Raul Grijalva, U.S. House, AZ-2 •              Bill Foster, U.S. House, IL-11
•              Kyrsten Sinema, U.S. House, AZ-9•              Cheri Bustos, U.S. House, IL-17
•              Jim Costa, U.S. House, CA-16 •              Tammy Duckworth, U.S. House, IL-8
•              Julia Brownley, U.S. House, CA-26•              Seth Moulton, U.S. House, MA-6
•              John Garamendi, U.S. House, CA-3•              Richard Nolan, U.S. House, MN-8
•              Pete Aguilar, U.S. House, CA-31 •              Ann Kuster, U.S. House, NH-2
•              Raul Ruiz, U.S. House, CA-36 •              Kurt Schrader, U.S. House, OR-5